In this Wealthy Affiliates review I will explain what the focus of the program at WA is. Sometimes people are confused as to what the program is about, particularly because it has evolved so much over the years and has changed dramatically from the small monthly membership that it was. Today, the program has expanded to meet the needs and wishes of its members, and if you are considering joining then you will probably want to know what the program teaches before you sign up.

Originally, WA was based on a PPC advertising model. That is, that you would build a landing page promoting your affiliate products and then send traffic to the page via one of the pay per click advertising networks, the largest one of which is Google AdWords. This is the model that is used by many of the biggest affiliate marketers, including Kyle and Carson, the founders of WA.

As the membership expanded, more and more members were interested in free methods of making money online. Since the current economic crisis began, more and more newcomers to internet marketing have little to know money to invest initially, and so WA began to create tutorials on free methods of advertising, such as article marketing and SEO.

Today, article marketing and PPC are the two most popular methods at WA, and there are a large selection of resources on both of them, including member created tutorials in the ShareZone. If you are looking for a solid education in either one of those, then you should find what you are looking for at WA.

If you are looking for other methods of making money online, you might want to look elsewhere. For example, if you are hoping to go into network marketing, then you might end up thinking that it’s just a Wealthy Affiliates scam if you expect MLM to be covered in depth there, as that is just not part of the program. However, many of the online marketing principals can be applied to any model.